I think this TED talk about advertising and standing out by Seth Godin is very interesting.
His basic point is, that in today’s market, selling to the average person, the muggles, persay, doesn’t work because they’re over-marketed to and everyone’s bored with the average thing, roughly. So his idea is that, the best thing is to try to sell to otaku (he actually uses the word otaku) because they really care about the thing they are interested in, they’ll listen to your advertising, and they’ll help spread the word.
10 years ago, I tried to hide my otaku-self. Even working in animation (which is, on a whole, very otaku-friendly, because most animators are by definition, nerds),…even here I was afraid people would find out that I was an otaku. Mainly because growing up, it wasn’t cool to be geeky. (And I’m not just an otaku in the way that the NEETS in Kuragehime (Jellyfish Princess) are. The NEETS in Kuragehime are only into one specific thing each… (like jellyfish or trains) while I’m like an omni-otaku, I’m obsessively geeky about multiple subjects.)
I have found that with the creation of my book, the successful sale of my book… and the gradual “outing” of myself as otaku,… that only good things have come from it. (mostly.) Other nerds relate to me. Other nerds feel encouraged to be braver. Instead of the fringe thing I’m talking about weirding people out, instead they go learn more about that, and then often, they become a nerd of it, too.
I can’t count the number of times that people have come up to me at a convention and said “I got into _____ because of your book (or art or whatever)” And that’s pretty damned awesome, in the literal sense of the word, I’m awed that people like my stuff enough to have it influence them in that way. I feel like I’m gradually going from being a closet geek to being a geek advocate.
That and what I previously said about the geeks winning… instead of crap Street Fighter movies, we actually have GOOD, well-rated tv shows and movies about sci-fi and all manner of geeky shit, because, yes, we otaku, we care about stuff we love, and we’ll tell our friends.
#1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.
Which, in Aimee-land translates into:
artwork by The Striking Viking.